Mulberry Homes Yorkshire Limited (“we”) is committed to protecting and respecting your privacy. This privacy policy will inform you as to how we look after your personal data when you enquire or apply for a property. The policy will tell you about your privacy rights and how the law protects you. Mulberry Homes Yorkshire Limited is a wholly owned subsidiary of Broadacres Housing Association Limited.
This privacy notice is provided in a layered format so you can click through to the specific areas as set out below.
This policy aims to give you information about how we collect and process your personal data. Please read the following carefully to understand our practices regarding your personal data and how we will treat it.
It is important that you read this privacy policy together with any other privacy notice we may provide on specific occasions when we are collecting or processing personal data about you, so that you are fully aware of how and why we are using your data. This privacy policy supplements the other notices and is not intended to override them.
We may update this privacy policy at any time. We display a date at the top of this privacy policy so that you will know when there has been a change. You should check this webpage on a regular basis for our most current privacy practices.
We are Mulberry Homes Yorkshire Limited, a wholly owned subsidiary of Broadacres Housing Association Limited. We develop, market, and sell residential properties.
Mulberry Homes Yorkshire Limited is a “data controller” in respect of the information we hold about you. This means that we are responsible for deciding how we use your personal information. We are registered as a data controller with the Information Commissioner’s Office (the ICO) with registration number: ZA827351.
The person responsible for data protection at Mulberry Homes Yorkshire Limited is our Data Protection Officer. If you have any concerns or questions about our use of your personal data, or any requests to exercise your legal rights, you can contact our Data Protection Officer as follows:
Data Protection Officer
Mulberry Homes Yorkshire Limited
Broadacres House,
Mount View,
Standard Way,
Northallerton,
North Yorkshire,
DL6 2YD.
Email – dataprotection@broadacres.org.uk
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
We may collect the following types of personal data from you which we have grouped together as follows:
The above information which we collect about you will be obtained through a variety of sources which may include:
We use your personal data in the following ways and for the following purposes:
| Why we use your information | Our lawful basis for using your information |
|---|---|
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To manage our relationship with you which will include:
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6(f) Legitimate interests to respond to your enquiry or administer viewing our properties. 6 (b) To take steps at request of individual prior to entering into a contract.
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| In the handling of feedback or complaints from you. Dealing with defects relating to your property. |
6 (b) Performance of a contract. 6 (f) Legitimate interests: It is necessary for our legitimate interests to help improve the service that we offer.
|
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To send you details of properties we have for sale or events we are holding (direct marketing) that you may be interested in.
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6 (a) Consent. |
| To comply with our legal obligations such as to prevent fraud | 6 (c) Legal obligations: It is necessary to meet our legal obligations. |
| To process the purchase and sale of land from/to individuals |
6 (b) To take steps at request of individual prior to entering into a contract. 6 (f) Legitimate interests: It is necessary that we communicate with specific contacts to progress the purchase/sale. 6(1)(c) Legal obligations: It is necessary to meet legal / regulatory obligations.
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| Communicating with our suppliers and professional representatives (e.g. estate agents), including general contract management. |
6 (1)(b) Contract: It is necessary in order for us to perform our contract with you. 6(1)(f) Legitimate interests: It is necessary for our legitimate interests where they are not overridden by your rights.
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| To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) |
6(1)(f) Legitimate interests: It is necessary for our legitimate interests where they are not overridden by your rights. (For running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business re-organisation or group restructuring exercise) 6(1)(c) Legal obligations: It is necessary to meet our legal obligations.
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To use data analytics to improve our website to ensure that content from our website is presented in the most effective manner for you and for your device. |
6(1)(f) Legitimate interests: It is necessary for our legitimate interests where they are not overridden by your rights. (To define types of customers for our products and services, to keep our website updated and relevant). |
We strive to provide you with choices regarding certain personal data uses, particularly around marketing.
We may process your personal data to send you marketing by electronic means, but we will only do this if you have consented to such marketing. You may opt out of receiving such marketing at any point by clicking the unsubscribe link at the bottom of any such emails or by contacting us by any of the methods detailed in section 12 below.
We will not sell our marketing data to third parties without your consent.
We will only use your personal data for the purposes for which we collected it unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how processing for the new purpose is compatible with the original purpose, please contact our Data Protection Officer by writing to Mulberry Homes Yorkshire Limited, Broadacres House, Mount View, Standard Way, Northallerton, North Yorkshire, DL6 2YD.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allow us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
We will share your personal information with third parties where required by law, where it is necessary to administer our relationship with you or where we have another legitimate interest in doing so.
Some “third parties” are service providers (including contractors and designated agents) carrying out activities on our behalf. Other third parties will be “data controllers” in their own right. This means that they are not required to act on our instructions, and they are solely responsible for ensuring that they comply with the law when using your personal data. We are not responsible for their use of your data if we are acting lawfully whenever we share your data with them.
We may disclose or share your personal information with the parties set out below:
We store your personal data on our servers which are located within the United Kingdom (UK), however we may need to transfer data outside the UK as a result of some of the service providers we use. Before we transfer your personal data outside of the UK, we will ensure that there is adequate protection in place to ensure the security of your data. Please ask us if you would like to see a copy of these agreements with third parties in respect of data transfers.
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purpose of satisfying any legal, accounting or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements. We will retain your information as follows:
| Document type | Retention period |
|---|---|
| Property Enquiries | 3 months from date of enquiry |
| Where you register an interest with us (i.e. marketing consents) |
6 months of no contact or immediate of point of consent withdrawal. |
| Property Applications |
If unsuccessful 3 months from date of decision If successful 24 months from completion |
|
Affordability assessment |
Five years from legal completion. |
|
Completion documents, including memorandum of sale, completion statement, snagging, new home demo and key release |
24 months from date of completion (aligned to defects period) |
|
Customer journey paperwork |
24 months from date of completion (aligned to defects period) |
|
Customer feedback surveys |
7 years from completion |
|
Complaints |
6 years after end of relationship |
Under certain circumstances, by law you have the right to:
If you want to review, verify, correct or request erasure of your personal information, object to the processing of your personal data, or request that we transfer a copy of your personal information to another party, please contact us by writing to us at: Data Protection Officer, Mulberry Homes Yorkshire Limited, Broadacres House, Mount View, Standard Way, Northallerton, North Yorkshire, DL6 2YD or email us at dataprotection@broadacres.org.uk. We may request proof of your identity before sharing such information with you.
If you have any questions or would like to exercise any of your rights please contact us:
If you would like to raise a complaint about the handling of your personal data, please contact us on the above details. Complaints will be acknowledged within 30 days and will be investigated and responded to without undue delay.
If we are unable to resolve your complaint you may contact the Information Commissioner’s Office at the Exchange Tower, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF; telephone number: 0303 123 1113.
This privacy policy only relates to Mulberry Homes Yorkshire Limited and our website. Our website may, from time to time, contain links to and from the websites of our partner networks, advertisers, and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
